Journal of Asian Business Strategy

Effect of innovation in communication message on financial customer relationships: New evidence from Saudi Arabia

Pub Date : 2024-04-19 DOI: 10.55493/5006.v14i1.5054 Abdulrahman Ibrahim Al-Ayyaf Iyad Abdel Fattah Al-Nsour

The effect of short game videos on consumers' willingness to purchase virtual items in games: A moderating effect based on game experience

Pub Date : 2024-03-22 DOI: 10.55493/5006.v14i1.5030 Hongfei Wu, Ruizhe Gao, Yitong Yin

Green taxation changes government revenue and its applicability in Bangladesh

Pub Date : 2023-05-16 DOI: 10.55493/5006.v13i1.4788 Md Faykuzzaman Mia, Muhaiminul Islam, Nahin Rahman