MKTG: Selling & Sales Management (Topic)

An Analysis of 'Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes' Under Standard Protections Offered by Legitimate Direct Selling Firms

Pub Date : 2020-10-26 DOI: 10.2139/ssrn.3718842 A. Coughlan

Opaque Selling in Player-versus-Player Games

Pub Date : 2020-03-22 DOI: 10.2139/ssrn.3558774 Yifan Jiao, Christopher S. Tang, Jingqi Wang

Beyond Showrooming: Category Expansion from Offline Stores

Pub Date : 2020-02-07 DOI: 10.2139/ssrn.3533579 Shuwen Jiang, Xing Li, Qiaowei Shen