Qǐyè guǎnlǐ xuébào

“Relationship can talk” - Relationship quality and its applications to STARBUCKS

Pub Date : 2023-09-01 DOI: 10.53106/102596272023090483003 Wen-Jung Chang Wen-Jung Chang, Kuan-Yu Yueh Wen-Jung Chang, Da-Chian Hu Kuan-Yu Yueh, Hui-Ju Chen Da-Chian Hu

An examination of the role of gender in athlete endorsement effectiveness

Pub Date : 2023-09-01 DOI: 10.53106/102596272023090483001 Ho Keat Leng Ho Keat Leng, Yi Xian Philip Phua Ho Keat Leng, Yen-Chun Lin Yi Xian Philip Phua, Andre Richelieu Yen-Chun Lin, Shintaro Sato Andre Richelieu, Sock Miang Teo-Koh Shintaro Sato

Does it help to provide such posting content for interaction? An empirical study of physical and virtual goods branding

Pub Date : 2023-09-01 DOI: 10.53106/102596272023090483002 Yulin Chen Yulin Chen