Bulletin of Management and Business

The Influence of Social Media Marketing and Personal Selling on Consumer Purchase Decisions Through Purchase Interest as a Mediating Variable

Pub Date : 2023-09-18 DOI: 10.31328/bmb.v4i2.299 Surya Ariefin Mesra, Mesra Berlyn Hakim, Yushinta Alya Putri

Customer Satisfaction: The Role of Excellent Service Factors at Bale Madukara Purwakarta Public Service Mall

Pub Date : 2023-09-15 DOI: 10.31328/bmb.v4i2.294 Widiya Avianti, Dissy Fitria