LITERATUS

The Influence of Packaging Design, Product Variations and Product Quality on Consumer Purchase Interest in Bolu Tape Products at the Anisa Souvenir Shop in Rogojampi

Pub Date : 2024-04-24 DOI: 10.37010/lit.v6i1.1441 Distiara Anggraini, Rio Sudirman, Winda Hurotul A

The Influence of Viral Marketing, Brand Image and Lifestyle on Purchasing Decisions for Nivea Brand Hand and Body Lotion Products (Case Study of Students at the Faculty of Economics, University of 17 August 1945 Banyuwangi)

Pub Date : 2024-04-24 DOI: 10.37010/lit.v6i1.1440 Bela Ayu Puspitasari, Rio Sudirman, Endri Purnomo

The Institutional Construction of Jakarta Special Region

Pub Date : 2024-04-17 DOI: 10.37010/lit.v6i1.1517 Sidik Pramono