The impact of taxi drivers’ characteristics on the propensity to do business: Case study from a sharing economy

IF 1.5 Q4 BUSINESS Innovative Marketing Pub Date : 2023-05-31 DOI:10.21511/im.19(2).2023.14
Zoltán Rózsa, A. Zhidebekkyzy, Y. Bilan, J. Drahosova
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Abstract

This paper aims to quantify the impact of selected demographic, financial, and economic factors on the propensity to do business in the taxi sector of the sharing economy. The sample comprised 375 taxi drivers from the Czech Republic and Slovak Republic. Data were collected using the query method via a questionnaire in April 2022. The structure of the respondents is divided into shared taxi service providers (N = 294) and traditional taxi service providers (N = 69). The study selected 14 factors: demographic (4), financial (7), and economic (3). The SEM approach was applied to evaluate the hypotheses. Shared taxi providers have a stronger propensity to do business than traditional taxi drivers. Demographic characteristics of a traditional taxi driver are the most significant factors with a strong influence on the propensity to do business (βS = 0.525 > βT = 0.425). On the other hand, the financial and economic characteristics of shared taxi drivers strongly influence the propensity to do business (βT = 0.565 > βS = 0.212). The characteristics of the enterprise are on the verge of significance in relation to the tendency to do business with shared taxi drivers, as opposed to traditional taxi drivers. For traditional taxi drivers, there is a strong influence of the characteristics of the enterprise on the propensity to do business (βT = 0.476 > βS = 0.026). This study contributes to understanding how participating in sharing economy may stimulate the propensity to do business.
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出租车司机特征对经商倾向的影响——来自共享经济的案例研究
本文旨在量化选定的人口、金融和经济因素对共享经济出租车行业商业倾向的影响。样本包括来自捷克共和国和斯洛伐克共和国的375名出租车司机。数据是在2022年4月通过问卷调查使用查询方法收集的。受访者的结构分为共享出租车服务提供商(N=294)和传统出租车服务供应商(N=69)。该研究选择了14个因素:人口统计学(4)、金融学(7)和经济学(3)。采用SEM方法对假设进行评估。共享出租车供应商比传统出租车司机更倾向于做生意。传统出租车司机的人口学特征是影响其经商倾向的最显著因素(βS=0.525>;βT=0.425),共享出租车司机的财务和经济特征强烈影响其做生意的倾向(βT=0.565>;βS=0.212)。与传统出租车司机相比,与共享出租车司机做生意的趋势相比,企业的特征处于重要的边缘。对于传统出租车司机来说,企业特征对其经商倾向有很大影响(βT=0.476>;βS=0.026)。本研究有助于理解参与共享经济如何刺激其经商倾向。
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来源期刊
Innovative Marketing
Innovative Marketing Economics, Econometrics and Finance-Economics, Econometrics and Finance (miscellaneous)
CiteScore
2.50
自引率
9.10%
发文量
58
审稿时长
9 weeks
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