Circular Economy and Strategic Management of the Construction Company

A. Marichova
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Abstract

Abstract One of the EU’s main priorities is sustainable development, which imposes the leading concept of a circular economy - an alternative economic model of the traditional linear economy. This poses new challenges to the company and managers and requires significant changes in strategic management, aimed at building competitive advantages by creating, offering and realizing additional economic, social and environmental value for the client, stakeholders and society as a whole. From this point of view, the research aims to: 1) Develop a model of strategic management - relationship between the circular development and the building of competitive company advantages, 2) Empirical study of the indicated connections and dependencies in the model and the influence on the process of building competitive advantages in companies operating on the construction market.
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循环经济与建筑企业战略管理
欧盟的主要优先事项之一是可持续发展,它强加了循环经济的领先概念-传统线性经济的替代经济模式。这对公司和管理人员提出了新的挑战,要求战略管理发生重大变化,旨在通过为客户、利益相关者和整个社会创造、提供和实现额外的经济、社会和环境价值来建立竞争优势。从这个角度出发,本研究的目的是:1)建立战略管理模型——循环发展与企业竞争优势构建的关系;2)实证研究模型中所示的联系和依赖关系,以及对建筑市场企业竞争优势构建过程的影响。
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