{"title":"Interview with Paula Alex, CEO of the Advertising Educational Foundation, 1985–2016","authors":"Paul Alex, L. Scott","doi":"10.1353/asr.2017.0001","DOIUrl":null,"url":null,"abstract":"Paula Alex: Be happy to give you some AEF history. Back in the mid-1980s, a group of ad agency leaders got together to start a foundation that would represent the industry. This group was led by Alfred Seaman, who had just retired as CEO of SSC&B Lintas. Initially, to address the negativity and misperceptions about advertising among the general public and on campus, AEF’s founders thought a major public relations effort on behalf of the industry would be in order. For example, the Gallup Poll in the mid-1980’s listed advertising professionals just above used car salesmen as one of the least reputable professions.","PeriodicalId":377599,"journal":{"name":"Advertising & Society Review","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advertising & Society Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1353/asr.2017.0001","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Paula Alex: Be happy to give you some AEF history. Back in the mid-1980s, a group of ad agency leaders got together to start a foundation that would represent the industry. This group was led by Alfred Seaman, who had just retired as CEO of SSC&B Lintas. Initially, to address the negativity and misperceptions about advertising among the general public and on campus, AEF’s founders thought a major public relations effort on behalf of the industry would be in order. For example, the Gallup Poll in the mid-1980’s listed advertising professionals just above used car salesmen as one of the least reputable professions.
Paula Alex:很高兴给你讲讲AEF的历史。早在20世纪80年代中期，一群广告公司的领导人就聚集在一起，成立了一个代表整个行业的基金会。这个小组由阿尔弗雷德·希曼(Alfred Seaman)领导，他刚刚从SSC&B Lintas的首席执行官职位上退休。最初，为了解决公众和校园中对广告的负面看法和误解，AEF的创始人认为，代表该行业进行大规模的公关工作是合适的。例如，在20世纪80年代中期的盖洛普民意调查中，广告专业人员仅次于二手车推销员，被列为最不受欢迎的职业之一。
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