Nin study aims to test models of research that has been constructed based on existing theories, with various considerations whether the model entered can be applied/implemented in further research. The total sampling used in this study was 219 respondents. Then capture The technique used in this research is purposive sampling and data technique for collecting data with a Likert scale of 5 scores/points. Data were analyzed using SPSS version 22 and Amos 23. Three of the four versions of the hypothesis is accepted and one was rejected. H1 indicates that the variable Customers Relationship Management (CRM) has a critical value ratio (CR) of 1.988> 1.96 which means the research hypothesis was approved hich means that the hypothesis is accepted. H2 indicates that the variable E-Marketing has a critical value ratio (CR) of 2.707> 1.96, which tells us the hypothesis is accepted. H3 indicates that the variable quality of service has a critical value ratio (CR) of 0.233 <1.96, which means the hypothesis is rejected. H4 indicates that the variable has a value Service Innovation critical ratio (CR) of 3.750> 1.96, which means the research hypothesis approved.
Nin研究的目的是检验在现有理论基础上构建的研究模型，并考虑所进入的模型是否可以在进一步的研究中应用/实施。本研究中使用的总抽样为219名受访者。本研究使用的技术是有目的的抽样和数据技术，以5分的李克特量表收集数据。数据分析采用SPSS version 22和Amos 23。该假说的四个版本中有三个被接受，一个被拒绝。H1表示变量客户关系管理(CRM)的临界值比(CR)为1.988>1.96表示该研究假设被认可，即该假设被接受。H2表示变量网络营销的临界值比(CR)为2.707>1.96，表示假设被接受。H3表示服务质量变量的临界值比(CR)为0.233 <1.96，即假设被拒绝。H4表示该变量值服务创新临界比率(CR)为3.750>1.96，即研究假设得到认可。
{"title":"Influence of the Customer Relationship Management (CRM), E-Marketing, Quality Service, and Service Innovation on Loyalty of Customers Ojek Online","authors":"Nur Hayati, Osly Usman","doi":"10.2139/ssrn.3509483","DOIUrl":"https://doi.org/10.2139/ssrn.3509483","url":null,"abstract":"Nin study aims to test models of research that has been constructed based on existing theories, with various considerations whether the model entered can be applied/implemented in further research. The total sampling used in this study was 219 respondents. Then capture The technique used in this research is purposive sampling and data technique for collecting data with a Likert scale of 5 scores/points. Data were analyzed using SPSS version 22 and Amos 23. Three of the four versions of the hypothesis is accepted and one was rejected. H1 indicates that the variable Customers Relationship Management (CRM) has a critical value ratio (CR) of 1.988> 1.96 which means the research hypothesis was approved hich means that the hypothesis is accepted. H2 indicates that the variable E-Marketing has a critical value ratio (CR) of 2.707> 1.96, which tells us the hypothesis is accepted. H3 indicates that the variable quality of service has a critical value ratio (CR) of 0.233 <1.96, which means the hypothesis is rejected. H4 indicates that the variable has a value Service Innovation critical ratio (CR) of 3.750> 1.96, which means the research hypothesis approved.","PeriodicalId":295455,"journal":{"name":"EduRN: Special Education (Topic)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128600607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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