Pub Date : 2023-11-23DOI: 10.30970/ves.2023.65.0.6512
O. Trut
{"title":"THE USE OF STRATEGIC MAPS IN THE PROCESS OF FORMING THE STRATEGIC POTENTIAL OF THE ORGANIZATION","authors":"O. Trut","doi":"10.30970/ves.2023.65.0.6512","DOIUrl":"https://doi.org/10.30970/ves.2023.65.0.6512","url":null,"abstract":"","PeriodicalId":314496,"journal":{"name":"Visnyk of the Lviv University. Series Economics","volume":"212 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139244950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-23DOI: 10.30970/ves.2023.65.0.6511
O. Senyshyn, Iryna Pelekh
{"title":"PROBLEMS AND PROSPECTS OF THE PUBLIC ORGANIZATIONS DEVELOPMENT IN UKRAINE","authors":"O. Senyshyn, Iryna Pelekh","doi":"10.30970/ves.2023.65.0.6511","DOIUrl":"https://doi.org/10.30970/ves.2023.65.0.6511","url":null,"abstract":"","PeriodicalId":314496,"journal":{"name":"Visnyk of the Lviv University. Series Economics","volume":"75 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139243633","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract. This article aims to popularize the ideas and practices of social responsibility of business, whose representatives are guided by the social values of culture, education, science as the main factors in the development of a strong democratic state. Petro Yatsyk, a Canadian entrepreneur of Ukrainian origin, is an example of such a representative. The article reflects the most important projects of scientific, economic and socio-cultural significance, the initiative and financing of which was joined by Petro Yatsik. According to researchers, Petro Yatsyk has funded projects aimed at developing Ukrainian institutions in the world and other charitable purposes in the amount of more than $30 million. Among them are the «Encyclopedia of Ukrainian Studies», created under the auspices of the Taras Shevchenko Scientific Society, the Ukrainian Research Institute at Harvard University (USA), Canadian Institute of Ukrainian Studies at the University of Alberta, the International Ukrainian Language Competition (now the Petro Yatsyk Competition), the “History of Ukraine-Rus” by Mykhaylo Hrushevsʹkyy translated into English, other monographs on history, economics, political science, medicine, ethnography. Petro Yatsyk was awarded the President of Ukraine and other state awards for personal merits in building a sovereign democratic state, developing the economy, science, culture, active charitable and civic activities. Keywords: Petro Yatsyk, entrepreneurship, social values, philanthropy, Ukrainian studies, Ukrainian Research Institute at Harvard University, Canadian Institute of Ukrainian Studies at the University of Alberta, Ukraine.
{"title":"PETRO YATSYK − ENTREPRENEUR, PHILANTHROPIST, STATESMAN","authors":"Yaroslav Radevych-Vynnytsʹkyy, Mykhaylo Yavorsʹkyy, Vasyl Hrynkevych","doi":"10.30970/ves.2022.63.0.6321","DOIUrl":"https://doi.org/10.30970/ves.2022.63.0.6321","url":null,"abstract":"Abstract. This article aims to popularize the ideas and practices of social responsibility of business, whose representatives are guided by the social values of culture, education, science as the main factors in the development of a strong democratic state. Petro Yatsyk, a Canadian entrepreneur of Ukrainian origin, is an example of such a representative. The article reflects the most important projects of scientific, economic and socio-cultural significance, the initiative and financing of which was joined by Petro Yatsik. According to researchers, Petro Yatsyk has funded projects aimed at developing Ukrainian institutions in the world and other charitable purposes in the amount of more than $30 million. Among them are the «Encyclopedia of Ukrainian Studies», created under the auspices of the Taras Shevchenko Scientific Society, the Ukrainian Research Institute at Harvard University (USA), Canadian Institute of Ukrainian Studies at the University of Alberta, the International Ukrainian Language Competition (now the Petro Yatsyk Competition), the “History of Ukraine-Rus” by Mykhaylo Hrushevsʹkyy translated into English, other monographs on history, economics, political science, medicine, ethnography. Petro Yatsyk was awarded the President of Ukraine and other state awards for personal merits in building a sovereign democratic state, developing the economy, science, culture, active charitable and civic activities. Keywords: Petro Yatsyk, entrepreneurship, social values, philanthropy, Ukrainian studies, Ukrainian Research Institute at Harvard University, Canadian Institute of Ukrainian Studies at the University of Alberta, Ukraine.","PeriodicalId":314496,"journal":{"name":"Visnyk of the Lviv University. Series Economics","volume":"335 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127497478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-02DOI: 10.30970/ves.2022.63.0.6322
T. Portovaras
Abstract. The purpose of the study is to outline the specifics, problems and advantages of financial analysis, which is carried out using modern information technologies, with the aim of forming an effective system of managing the activities of business entities. On the basis of the empirical method and generalization, the essential conceptual foundations of the complex use of financial analysis with the use of modern information technologies for effective management of the enterprise’s activities have been investigated. The place of analysis in the process of management decision-making is determined and a diagram of its relationship with other components of management is constructed. Based on the analysis of the opinions of scientists and practitioners, the need for a complex combination and application of analysis and modern information technologies to ensure effective management of activities is substantiated. The main advantages and problems of such a combination are determined, and a diagram of the relationships between management, analytical and information technologies is constructed using a graphical method. It has been established that conducting analytical research using information technologies will allow the company’s management to form a high-quality information base for its management. It was concluded that in the conditions of globalization, the process of computerization of economic activity should be carried out in the direction of standardization (including taking into account international requirements), development and expansion of analysis opportunities (using both traditional and new indicators) and improving the training of specialists of the relevant profile. Keywords: financial analysis, management, enterprise activity, information support, information technologies.
{"title":"INTERDISCIPLINARITY OF MODERN DEVELOPMENT OF ECONOMIC ANALYSIS AND COMPUTER INFORMATION SYSTEMS: PROBLEMS AND PROSPECTS OF HARMONIZATION","authors":"T. Portovaras","doi":"10.30970/ves.2022.63.0.6322","DOIUrl":"https://doi.org/10.30970/ves.2022.63.0.6322","url":null,"abstract":"Abstract. The purpose of the study is to outline the specifics, problems and advantages of financial analysis, which is carried out using modern information technologies, with the aim of forming an effective system of managing the activities of business entities. On the basis of the empirical method and generalization, the essential conceptual foundations of the complex use of financial analysis with the use of modern information technologies for effective management of the enterprise’s activities have been investigated. The place of analysis in the process of management decision-making is determined and a diagram of its relationship with other components of management is constructed. Based on the analysis of the opinions of scientists and practitioners, the need for a complex combination and application of analysis and modern information technologies to ensure effective management of activities is substantiated. The main advantages and problems of such a combination are determined, and a diagram of the relationships between management, analytical and information technologies is constructed using a graphical method. It has been established that conducting analytical research using information technologies will allow the company’s management to form a high-quality information base for its management. It was concluded that in the conditions of globalization, the process of computerization of economic activity should be carried out in the direction of standardization (including taking into account international requirements), development and expansion of analysis opportunities (using both traditional and new indicators) and improving the training of specialists of the relevant profile. Keywords: financial analysis, management, enterprise activity, information support, information technologies.","PeriodicalId":314496,"journal":{"name":"Visnyk of the Lviv University. Series Economics","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115039842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-02DOI: 10.30970/ves.2022.63.0.6314
O. Belz
Abstract. The purpose of the work is to substantiate the choice of effective business strategies in social networks using various types of social network tools. The work highlights the influence of referral traffic from social networks on the site’s search engine optimization. The results of the study showed that Facebook accounts give maximum traffic to websites. The article analyzes approaches to building a target audience portfolio. The work presents statistics on the use of social networks and messengers in Ukraine and highlights the advantages of public social network accounts. The author gives a comparative description of popular chatbot platforms for messengers. The results of the study showed that Smart Sender is an effective tool for developing chatbots for messengers. The work reveals the task of targeted advertising for the purpose of business promotion in social networks. The conclusion is formulated that social networks are an effective business tool that enables companies to maintain competitive positions on the market. If social networks accompany the site, then for successful business it is necessary to choose a strategy of creating accounts in as many social networks as possible with minimally profile settings, and to develop profiles in those social networks that will give maximum referral traffic to the site. If the decision is made to run an online business only in social networks, then you need to choose a strategy for choosing platforms with the most relevant target audience and convenient mechanisms for receiving orders. Keywords: social networks, online business, social signals, targeted advertising, target audience, content plan, messengers, chatbots.
{"title":"SOCIAL NETWORK AS A CONDUCTING BUSINESS TOOL","authors":"O. Belz","doi":"10.30970/ves.2022.63.0.6314","DOIUrl":"https://doi.org/10.30970/ves.2022.63.0.6314","url":null,"abstract":"Abstract. The purpose of the work is to substantiate the choice of effective business strategies in social networks using various types of social network tools. The work highlights the influence of referral traffic from social networks on the site’s search engine optimization. The results of the study showed that Facebook accounts give maximum traffic to websites. The article analyzes approaches to building a target audience portfolio. The work presents statistics on the use of social networks and messengers in Ukraine and highlights the advantages of public social network accounts. The author gives a comparative description of popular chatbot platforms for messengers. The results of the study showed that Smart Sender is an effective tool for developing chatbots for messengers. The work reveals the task of targeted advertising for the purpose of business promotion in social networks. The conclusion is formulated that social networks are an effective business tool that enables companies to maintain competitive positions on the market. If social networks accompany the site, then for successful business it is necessary to choose a strategy of creating accounts in as many social networks as possible with minimally profile settings, and to develop profiles in those social networks that will give maximum referral traffic to the site. If the decision is made to run an online business only in social networks, then you need to choose a strategy for choosing platforms with the most relevant target audience and convenient mechanisms for receiving orders. Keywords: social networks, online business, social signals, targeted advertising, target audience, content plan, messengers, chatbots.","PeriodicalId":314496,"journal":{"name":"Visnyk of the Lviv University. Series Economics","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129789720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-02DOI: 10.30970/ves.2022.63.0.6309
Mariia Krip
Abstract. The article presents the relevance and timeliness of the study concerning the prerequisites for improving the cost accounting system in coal mine enterprises in Ukraine. Future income in coal mine enterprises depends on from expenses. That’s why this situation requires constant work on solving the tasks of optimizing the level of costs and ensuring the sustainability of enterprises. The most important factor of development of enterprise is perfect accounting and management of production costs. The empirical basis was measures of coal mines of the state enterprise Lvivvukhillia, in particular the mines: «Velykomostivska», «Lisova», «Chervonogradska», «Mezhyrichanska», «Stepova». The result of research showing the existing cost accounting system at the coal mining enterprise does not have a perfect classification of all enterprise costs and their reflection on accounting accounts. The scientific significance of the article shows as to possibility to analyzing different new methods and approaches of cost accounting in the word and use the best practice in Ukrainian cost accounting at the coal mine enterprises. The practical significance of the publication involves in building effective system of cost accounting and management. This will make it possible to properly organize accounting at enterprises with a high level of production cost. The author proves that cost accounting system provides cost accounting, calculation, and cost control of cost objects. The functioning of this system depends on the established interaction between the elements of the system, which are the classification of costs, accounting objects, the accounting method, the order of distribution of indirect costs, the assessment of work in progress, the object and method of costing products, etc. It is the information that is formed in the cost accounting system that serves as the basis for the formation of management decisions regarding changes in the volume of production, assessment of cost indicators, financial results and pricing of a coal mining enterprise. Cost accounting at coal mining enterprises should be based on clear methodological recommendations that will help optimize production processes to determine the correct way to manage cost. Key words: accounting, coal, cost, cost accounting system, depreciation, expense, life cycle costing, mine, total quality management.
{"title":"PROSPECTS FOR IMPROVING THE COST ACCOUNTING SYSTEM AT COAL MINING ENTERPRISES OF UKRAINE","authors":"Mariia Krip","doi":"10.30970/ves.2022.63.0.6309","DOIUrl":"https://doi.org/10.30970/ves.2022.63.0.6309","url":null,"abstract":"Abstract. The article presents the relevance and timeliness of the study concerning the prerequisites for improving the cost accounting system in coal mine enterprises in Ukraine. Future income in coal mine enterprises depends on from expenses. That’s why this situation requires constant work on solving the tasks of optimizing the level of costs and ensuring the sustainability of enterprises. The most important factor of development of enterprise is perfect accounting and management of production costs. The empirical basis was measures of coal mines of the state enterprise Lvivvukhillia, in particular the mines: «Velykomostivska», «Lisova», «Chervonogradska», «Mezhyrichanska», «Stepova». The result of research showing the existing cost accounting system at the coal mining enterprise does not have a perfect classification of all enterprise costs and their reflection on accounting accounts. The scientific significance of the article shows as to possibility to analyzing different new methods and approaches of cost accounting in the word and use the best practice in Ukrainian cost accounting at the coal mine enterprises. The practical significance of the publication involves in building effective system of cost accounting and management. This will make it possible to properly organize accounting at enterprises with a high level of production cost. The author proves that cost accounting system provides cost accounting, calculation, and cost control of cost objects. The functioning of this system depends on the established interaction between the elements of the system, which are the classification of costs, accounting objects, the accounting method, the order of distribution of indirect costs, the assessment of work in progress, the object and method of costing products, etc. It is the information that is formed in the cost accounting system that serves as the basis for the formation of management decisions regarding changes in the volume of production, assessment of cost indicators, financial results and pricing of a coal mining enterprise. Cost accounting at coal mining enterprises should be based on clear methodological recommendations that will help optimize production processes to determine the correct way to manage cost. Key words: accounting, coal, cost, cost accounting system, depreciation, expense, life cycle costing, mine, total quality management.","PeriodicalId":314496,"journal":{"name":"Visnyk of the Lviv University. Series Economics","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133647369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-02DOI: 10.30970/ves.2022.63.0.6313
V. Plysa, Zoriana Plysa
Abstract. The purpose of the article is to fi nd out the peculiarities of the organization of anticipatory management of the micrologistics system. To achieve the goal, the following tasks have been set: to fi nd out the target orientation of anticipatory management of the micrologistics system; consider the structural elements of anticipatory management of the micrologistics system technology; to investigate the organization model of the information support subsystem of anticipatory management of the micrologistics system. It is noted that the target orientation of the anticipatory management of the micrologistics system is a preventive response to anticipate the consequences of the impact of unexpected events, both crisis and developmentstimulating, in order to gain competitive advantages and form a strategic position that should ensure long-term viability under the conditions of sustainable development of the micrologistics system. The technology and model of information support for anticipatory management of the micrologistics system are proposed. It has been proven that in conditions where the single fl ow process of moving materials and information through the chain from the producer to the consumer should be aimed at ensuring a strategic position that should lead to long-term viability under the conditions of sustainable development, the model of anticipatory management of the micrologistics system should integrate a management mechanism capable of to identify in advance the potential phenomena of the internal and external environment of the logistics sphere of the enterprise on the basis of a polyvector study of weak signals and to develop, on this basis, an anticipatory scenario that refl ects a set of probabilistic alternative trajectories of the development of possible events and a set of measures adequate to them, with the aim of making reasonable managerial decisions in anticipation of possible threats to a linearly ordered set of participants in the logistics process, who carry out logistics operations to bring the external material fl ow from one logistics system to another according to production consumption conditions. It was concluded that by studying the problems of goal orientation, technological support, tools and information support of anticipatory management of the micrologistics system in the future, it is necessary to: identify the specifi cs of the main stages and reveal the main regularities of the genesis of anticipatory management in the logistics sphere of entrepreneurship; to clarify the completeness of the instrumental provision of anticipatory management of the logistics system, which covers the logistics sphere of the enterprise; to develop a technology for modelling probable trajectories of the development of signals of the environment of the functioning of the micrologistic system and meaningful interpretation of the elements of the information fl ow (signals from the formed rating of the selected signals accor
{"title":"TARGET LANDMARKS, TECHNOLOGY AND INFORMATION SUPPORT OF ANTISIPATIVE MANAGEMENT OF THE MICROLOGISTICS SYSTEM","authors":"V. Plysa, Zoriana Plysa","doi":"10.30970/ves.2022.63.0.6313","DOIUrl":"https://doi.org/10.30970/ves.2022.63.0.6313","url":null,"abstract":"Abstract. The purpose of the article is to fi nd out the peculiarities of the organization of anticipatory management of the micrologistics system. To achieve the goal, the following tasks have been set: to fi nd out the target orientation of anticipatory management of the micrologistics system; consider the structural elements of anticipatory management of the micrologistics system technology; to investigate the organization model of the information support subsystem of anticipatory management of the micrologistics system. It is noted that the target orientation of the anticipatory management of the micrologistics system is a preventive response to anticipate the consequences of the impact of unexpected events, both crisis and developmentstimulating, in order to gain competitive advantages and form a strategic position that should ensure long-term viability under the conditions of sustainable development of the micrologistics system. The technology and model of information support for anticipatory management of the micrologistics system are proposed. It has been proven that in conditions where the single fl ow process of moving materials and information through the chain from the producer to the consumer should be aimed at ensuring a strategic position that should lead to long-term viability under the conditions of sustainable development, the model of anticipatory management of the micrologistics system should integrate a management mechanism capable of to identify in advance the potential phenomena of the internal and external environment of the logistics sphere of the enterprise on the basis of a polyvector study of weak signals and to develop, on this basis, an anticipatory scenario that refl ects a set of probabilistic alternative trajectories of the development of possible events and a set of measures adequate to them, with the aim of making reasonable managerial decisions in anticipation of possible threats to a linearly ordered set of participants in the logistics process, who carry out logistics operations to bring the external material fl ow from one logistics system to another according to production consumption conditions. It was concluded that by studying the problems of goal orientation, technological support, tools and information support of anticipatory management of the micrologistics system in the future, it is necessary to: identify the specifi cs of the main stages and reveal the main regularities of the genesis of anticipatory management in the logistics sphere of entrepreneurship; to clarify the completeness of the instrumental provision of anticipatory management of the logistics system, which covers the logistics sphere of the enterprise; to develop a technology for modelling probable trajectories of the development of signals of the environment of the functioning of the micrologistic system and meaningful interpretation of the elements of the information fl ow (signals from the formed rating of the selected signals accor","PeriodicalId":314496,"journal":{"name":"Visnyk of the Lviv University. Series Economics","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131425894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-02DOI: 10.30970/ves.2022.63.0.6319
M. Fedyk
Abstract. The purpose of the article is to analyze the state, problematic aspects and prospects of the functioning of the labor market of Ukraine in the conditions of a full-scale war. Current labor market has found itself in a unprecedented demanding operational environment since the beginning of a full-scale war and until nowadays. The reduction in the number of vacancies, partial or complete stoppage of individual business entities activity, low activity of whole economic sectors, changes in the population’s options and priorities, as well as active looking for ways of optimization of livelihoods by citizens collectively do not contribute to conservation and increasing of employment level at all. But it is determined that a number of important changes, which are able to provide a sound basis for supporting of activity on the labor market, were realized during 2022. Nowadays the situation remains complicated and imbalanced, but the majority of citizens understand the importance of professional activity as a method of supporting our country in the context of martial law. So, with the aim of monitoring of actual changes, which are realized in the domestic labor market, determination of its effectiveness in the context of the State and the people support, as well as formation the following management strategy of employment level in Ukraine need to maintain focus on described problematic. Accordingly, the article is devoted to the analysis of actual state, problem aspects and prospects of function of the labor market in Ukraine in the context of full-scale war. Comparison, methods of abstraction, analysis and generalization are the research methods which were used in the article. In this science paper the essence of the labor market as a system of labor relations, which become between employers and employees, as well as the complexity of organizing and regulation it’s in the context of war conditions were determined. The main trends, which that characterize the Ukrainian labor market during war were researched; the dynamic of employment level was analyzed. So, to sum up, the prospects of following development of labor market under conditions of updating the principles and vectors of post-war employment policy in Ukraine were summarized. Key words: labor market, labor relations, martial law, mobilization, human capital, employment level, activity on the labor market.
{"title":"ON THE PECULIARITIES OF THE LABOR MARKET OF UKRAINE IN THE CONDITIONS OF WAR","authors":"M. Fedyk","doi":"10.30970/ves.2022.63.0.6319","DOIUrl":"https://doi.org/10.30970/ves.2022.63.0.6319","url":null,"abstract":"Abstract. The purpose of the article is to analyze the state, problematic aspects and prospects of the functioning of the labor market of Ukraine in the conditions of a full-scale war. Current labor market has found itself in a unprecedented demanding operational environment since the beginning of a full-scale war and until nowadays. The reduction in the number of vacancies, partial or complete stoppage of individual business entities activity, low activity of whole economic sectors, changes in the population’s options and priorities, as well as active looking for ways of optimization of livelihoods by citizens collectively do not contribute to conservation and increasing of employment level at all. But it is determined that a number of important changes, which are able to provide a sound basis for supporting of activity on the labor market, were realized during 2022. Nowadays the situation remains complicated and imbalanced, but the majority of citizens understand the importance of professional activity as a method of supporting our country in the context of martial law. So, with the aim of monitoring of actual changes, which are realized in the domestic labor market, determination of its effectiveness in the context of the State and the people support, as well as formation the following management strategy of employment level in Ukraine need to maintain focus on described problematic. Accordingly, the article is devoted to the analysis of actual state, problem aspects and prospects of function of the labor market in Ukraine in the context of full-scale war. Comparison, methods of abstraction, analysis and generalization are the research methods which were used in the article. In this science paper the essence of the labor market as a system of labor relations, which become between employers and employees, as well as the complexity of organizing and regulation it’s in the context of war conditions were determined. The main trends, which that characterize the Ukrainian labor market during war were researched; the dynamic of employment level was analyzed. So, to sum up, the prospects of following development of labor market under conditions of updating the principles and vectors of post-war employment policy in Ukraine were summarized. Key words: labor market, labor relations, martial law, mobilization, human capital, employment level, activity on the labor market.","PeriodicalId":314496,"journal":{"name":"Visnyk of the Lviv University. Series Economics","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115856554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-02DOI: 10.30970/ves.2022.63.0.6304
I. Trunina, K. Pryakhina, O. Usanova, Ksenia Skrebсova
Abstract. The purpose of the article is to determine the importance of innovative development of the region through the prism of the components of sustainable development of cities: economic, social and ecological. The innovative potential of the region through the strategy of sustainable development under the conditions of maintaining a harmonious balance between economic, social and ecological components has been studied. The main modern aspects of the implementation of innovations in the Strategy have been updated. For EU countries, the implementation of the Sustainable Development Strategy is mandatory and one that requires constant changes in accordance with the transformational processes in society, the environment and the country’s economy. The international standards and provisions of the current legislation of Ukraine on the specifi ed issues have been analyzed. It is proven that the analysis of the level of innovation implementation must be studied at the regional level. It is proven that the analysis of the level of innovation implementation must be studied at the regional level. It is determined that Based on the experience of the EU countries, Ukraine formed its own Strategy, which is based on a SWOT analysis and an analysis of policy gaps, legislative acts, programs and plans in eight spheres of activity: economy, social policy, nature use and environmental protection, agriculture, energy, transport, regional and local development, education and science. The Development Strategy of the city of Kremenchuk for the period until 2028 has been analyzed and innovative aspects have been determined in terms of three components: economic, ecological, and social. The importance of introducing innovations into the strategy of sustainable development at the regional level is substantiated. Monitoring of modern trends in the innovative development of cities was carried out. During the research, scientifi c methods were used: theoretical generalization, analysis and synthesis, comparison, scientifi c abstraction. A further promising direction of research is the examination of innovative technologies and the impact of digitization on the sustainable development of the region, as well as the study of best practices of sister cities of EU countries to borrow positive best practices in the fi eld of digitization and smartization. Keywords: sustainable development strategy, innovative development, regional development, economic innovations, ecological innovations, social innovations.
{"title":"THE INNOVATIVE POTENTIAL OF THE REGION THROUGH THE PRISM OF THE SUSTAINABLE DEVELOPMENT COMPONENTS","authors":"I. Trunina, K. Pryakhina, O. Usanova, Ksenia Skrebсova","doi":"10.30970/ves.2022.63.0.6304","DOIUrl":"https://doi.org/10.30970/ves.2022.63.0.6304","url":null,"abstract":"Abstract. The purpose of the article is to determine the importance of innovative development of the region through the prism of the components of sustainable development of cities: economic, social and ecological. The innovative potential of the region through the strategy of sustainable development under the conditions of maintaining a harmonious balance between economic, social and ecological components has been studied. The main modern aspects of the implementation of innovations in the Strategy have been updated. For EU countries, the implementation of the Sustainable Development Strategy is mandatory and one that requires constant changes in accordance with the transformational processes in society, the environment and the country’s economy. The international standards and provisions of the current legislation of Ukraine on the specifi ed issues have been analyzed. It is proven that the analysis of the level of innovation implementation must be studied at the regional level. It is proven that the analysis of the level of innovation implementation must be studied at the regional level. It is determined that Based on the experience of the EU countries, Ukraine formed its own Strategy, which is based on a SWOT analysis and an analysis of policy gaps, legislative acts, programs and plans in eight spheres of activity: economy, social policy, nature use and environmental protection, agriculture, energy, transport, regional and local development, education and science. The Development Strategy of the city of Kremenchuk for the period until 2028 has been analyzed and innovative aspects have been determined in terms of three components: economic, ecological, and social. The importance of introducing innovations into the strategy of sustainable development at the regional level is substantiated. Monitoring of modern trends in the innovative development of cities was carried out. During the research, scientifi c methods were used: theoretical generalization, analysis and synthesis, comparison, scientifi c abstraction. A further promising direction of research is the examination of innovative technologies and the impact of digitization on the sustainable development of the region, as well as the study of best practices of sister cities of EU countries to borrow positive best practices in the fi eld of digitization and smartization. Keywords: sustainable development strategy, innovative development, regional development, economic innovations, ecological innovations, social innovations.","PeriodicalId":314496,"journal":{"name":"Visnyk of the Lviv University. Series Economics","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132964672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-02-02DOI: 10.30970/ves.2022.63.0.6312
Y. Larina, Ulia Remez, Anastasiya Korzhenovska-Kravchenko
Abstract. The purpose of the article is to identify the most relevant elements and marketing tools of digitization, as well as to summarize the current global trends of digital marketing in the post-Covid period. The set goal determined the solution of the following tasks: 1) to analyze the current tools of digital marketing in the pre-covid and post-covid periods; 2) consider successful practices of using digital marketing by global companies; 3) to compare the scope of application of classic and innovative marketing tools, to determine the reasons and consequences of abandoning classic marketing tools. The research used the methods of system analysis, generalization, comparison, the graphic method. The importance and prospects of digital marketing as an effective tool for the development of modern business in the post-Covid period are substantiated. The expediency of transforming the current behavior models of enterprises in the market environment is argued, taking into account the possibilities of applying digital marketing as an effective tool for their sustainable and effective development. The advantages of digital marketing over classical marketing are determined, in particular, they include the focus on increasing customer orientation, strengthening the emotional connection with existing customers using modern technologies. The most appropriate methods of digital marketing that can be implemented in the post-Covid period have been identified. A complex of advantages of digital transformation and development of enterprises in the conditions of the COVID-19 pandemic and after it has been formed. The global practice of using digital marketing in the post-covid era, the reasons and consequences of the rapid transition from classic marketing to digital marketing tools are studied. Research methods were: analysis, comparison, forecasting by the method of expert evaluations, systematization of data. The hypothesis that the mass transition to digital marketing contributes to more efficient use of company resources and provides an opportunity to achieve wide recognition of the brand/product in the international market was investigated and its confirmation was provided based on the conducted analysis. Conclusions generalize that many digital marketing trends in the post-Covid period intersect and interact with each other. Modern marketing concepts of interaction, adaptive marketing and further personalization form the basis of current digital marketing trends. Businesses should quickly adapt to new changes, use all possible methods and functions, and monitor digital marketing trends in order to respond in time. As a result, demand for the flexibility of marketing teams and customer service professionals will increase in the coming years, and new trends and opportunities in the field of digital marketing will emerge. Although it is impossible to predict the future, especially in times of war, it is necessary to monitor global trends, to monitor the
{"title":"GLOBAL TRENDS OF DIGITAL MARKETING IN THE POST-WIDE PERIOD","authors":"Y. Larina, Ulia Remez, Anastasiya Korzhenovska-Kravchenko","doi":"10.30970/ves.2022.63.0.6312","DOIUrl":"https://doi.org/10.30970/ves.2022.63.0.6312","url":null,"abstract":"Abstract. The purpose of the article is to identify the most relevant elements and marketing tools of digitization, as well as to summarize the current global trends of digital marketing in the post-Covid period. The set goal determined the solution of the following tasks: 1) to analyze the current tools of digital marketing in the pre-covid and post-covid periods; 2) consider successful practices of using digital marketing by global companies; 3) to compare the scope of application of classic and innovative marketing tools, to determine the reasons and consequences of abandoning classic marketing tools. The research used the methods of system analysis, generalization, comparison, the graphic method. The importance and prospects of digital marketing as an effective tool for the development of modern business in the post-Covid period are substantiated. The expediency of transforming the current behavior models of enterprises in the market environment is argued, taking into account the possibilities of applying digital marketing as an effective tool for their sustainable and effective development. The advantages of digital marketing over classical marketing are determined, in particular, they include the focus on increasing customer orientation, strengthening the emotional connection with existing customers using modern technologies. The most appropriate methods of digital marketing that can be implemented in the post-Covid period have been identified. A complex of advantages of digital transformation and development of enterprises in the conditions of the COVID-19 pandemic and after it has been formed. The global practice of using digital marketing in the post-covid era, the reasons and consequences of the rapid transition from classic marketing to digital marketing tools are studied. Research methods were: analysis, comparison, forecasting by the method of expert evaluations, systematization of data. The hypothesis that the mass transition to digital marketing contributes to more efficient use of company resources and provides an opportunity to achieve wide recognition of the brand/product in the international market was investigated and its confirmation was provided based on the conducted analysis. Conclusions generalize that many digital marketing trends in the post-Covid period intersect and interact with each other. Modern marketing concepts of interaction, adaptive marketing and further personalization form the basis of current digital marketing trends. Businesses should quickly adapt to new changes, use all possible methods and functions, and monitor digital marketing trends in order to respond in time. As a result, demand for the flexibility of marketing teams and customer service professionals will increase in the coming years, and new trends and opportunities in the field of digital marketing will emerge. Although it is impossible to predict the future, especially in times of war, it is necessary to monitor global trends, to monitor the ","PeriodicalId":314496,"journal":{"name":"Visnyk of the Lviv University. Series Economics","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116209235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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