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Contextual polarity and influence mining in online social networks 在线社交网络中的语境极性与影响挖掘
Q1 Mathematics Pub Date : 2021-10-14 DOI: 10.1186/s40649-021-00101-3
Alzahrani, Hassan, Acharya, Subrata, Duverger, Philippe, Nguyen, Nam P.
Crowdsourcing is an emerging tool for collaboration and innovation platforms. Recently, crowdsourcing platforms have become a vital tool for firms to generate new ideas, especially large firms such as Dell, Microsoft, and Starbucks, Crowdsourcing provides firms with multiple advantages, notably, rapid solutions, cost savings, and a variety of novel ideas that represent the diversity inherent within a crowd. The literature on crowdsourcing is limited to empirical evidence of the advantage of crowdsourcing for businesses as an innovation strategy. In this study, Starbucks’ crowdsourcing platform, Ideas Starbucks, is examined, with three objectives: first, to determine crowdsourcing participants’ perception of the company by crowdsourcing participants when generating ideas on the platform. The second objective is to map users into a community structure to identify those more likely to produce ideas; the most promising users are grouped into the communities more likely to generate the best ideas. The third is to study the relationship between the users’ ideas’ sentiment scores and the frequency of discussions among crowdsourcing users. The results indicate that sentiment and emotion scores can be used to visualize the social interaction narrative over time. They also suggest that the fast greedy algorithm is the one best suited for community structure with a modularity on agreeable ideas of 0.53 and 8 significant communities using sentiment scores as edge weights. For disagreeable ideas, the modularity is 0.47 with 8 significant communities without edge weights. There is also a statistically significant quadratic relationship between the sentiments scores and the number of conversations between users.
众包是一种新兴的协作工具和创新平台。最近,众包平台已经成为企业产生新想法的重要工具,尤其是像戴尔、微软和星巴克这样的大公司。众包为企业提供了多种优势,特别是快速解决方案、节省成本和各种新奇的想法,这些都代表了群体内在的多样性。关于众包的文献仅限于实证证据,证明了众包作为一种创新策略对企业的优势。本研究对星巴克的众包平台Ideas Starbucks进行了研究,目的有三个:第一,通过众包参与者在平台上产生想法来确定众包参与者对公司的看法。第二个目标是将用户映射到一个社区结构中,以识别那些更有可能产生想法的人;最有前途的用户被分组到更有可能产生最佳想法的社区中。三是研究用户的想法情绪得分与众包用户讨论频率之间的关系。结果表明,情绪和情绪得分可以用来可视化随着时间的社会互动叙述。他们还认为,快速贪婪算法是最适合社区结构的一种算法,其令人愉快的想法的模块化为0.53,并且使用情感得分作为边缘权重的8个重要社区。对于不同意的想法,模块化为0.47,有8个显著社区没有边权。情感得分与用户之间的对话次数之间也存在统计学上显著的二次关系。
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引用次数: 0
Fairness norm through social networks: a simulation approach 社会网络中的公平规范:模拟方法
Q1 Mathematics Pub Date : 2021-10-09 DOI: 10.1186/s40649-021-00100-4
Omar Rifki, Hirotaka Ono
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引用次数: 0
Understanding how retweets influence the behaviors of social networking service users via agent-based simulation 通过基于代理的模拟了解转发如何影响社交网络服务用户的行为
Q1 Mathematics Pub Date : 2021-09-13 DOI: 10.1186/s40649-021-00099-8
Yan, Yizhou, Toriumi, Fujio, Sugawara, Toshiharu
The retweet is a characteristic mechanism of several social network services/social media, such as Facebook, Twitter, and Weibo. By retweeting tweet, users can share an article with their friends and followers. However, it is not clear how retweets affect the dominant behaviors of users. Therefore, this study investigates the impact of retweets on the behavior of social media users from the perspective of networked game theory, and how the existence of the retweet mechanism in social media promotes or reduces the willingness of users to post and comment on articles. To address these issues, we propose the retweet reward game model and quote tweet reward game model by adding the retweet and quote tweet mechanisms to a relatively simple social networking service model known as the reward game. Subsequently, we conduct simulation-based experiments to understand the influence of retweets on the user behavior on various networks. It is demonstrated that users will be more willing to post new articles with a retweet mechanism, and quote retweets are more beneficial to users, as users can expect to spread their information and their own comments on already posted articles.
转发是一些社交网络服务/社交媒体的特征机制,如Facebook、Twitter和微博。通过转发,用户可以与他们的朋友和追随者分享一篇文章。然而,目前尚不清楚转发如何影响用户的主导行为。因此,本研究从网络博弈论的角度考察了转发对社交媒体用户行为的影响,以及社交媒体中转发机制的存在是如何促进或降低用户发布和评论文章的意愿的。为了解决这些问题,我们提出了转发奖励游戏模型和引用tweet奖励游戏模型,通过将转发和引用tweet机制添加到一个相对简单的社交网络服务模型中,即奖励游戏。随后,我们进行了基于模拟的实验,以了解各种网络上的转发对用户行为的影响。研究表明,有了转发机制,用户会更愿意发布新的文章,而引用转发对用户更有利,因为用户可以期望传播自己的信息和自己对已经发布的文章的评论。
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引用次数: 5
A robust optimization model for influence maximization in social networks with heterogeneous nodes 异构节点社交网络中影响力最大化的鲁棒优化模型
Q1 Mathematics Pub Date : 2021-08-27 DOI: 10.1186/s40649-021-00096-x
Agha Mohammad Ali Kermani, Mehrdad, Ghesmati, Reza, Pishvaee, Mir Saman
Influence maximization is the problem of trying to maximize the number of influenced nodes by selecting optimal seed nodes, given that influencing these nodes is costly. Due to the probabilistic nature of the problem, existing approaches deal with the concept of the expected number of nodes. In the current research, a scenario-based robust optimization approach is taken to finding the most influential nodes. The proposed robust optimization model maximizes the number of infected nodes in the last step of diffusion while minimizing the number of seed nodes. Nodes, however, are treated as heterogeneous with regard to their propensity to pass messages along; or as having varying activation thresholds. Experiments are performed on a real text-messaging social network. The model developed here significantly outperforms some of the well-known existing heuristic approaches which are proposed in previous works.
影响最大化是通过选择最优的种子节点来最大化受影响节点数量的问题,给定影响这些节点的代价是昂贵的。由于问题的概率性质,现有的方法处理的是期望节点数的概念。在目前的研究中,采用基于场景的鲁棒优化方法来寻找最具影响力的节点。提出的鲁棒优化模型在扩散的最后一步使感染节点数量最大化,同时使种子节点数量最小化。然而,就其传递消息的倾向而言,节点被视为异构的;或者有不同的激活阈值。实验在一个真实的短信社交网络上进行。这里开发的模型显著优于一些著名的现有启发式方法,这些方法是在以前的作品中提出的。
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引用次数: 1
Celebrity profiling through linguistic analysis of digital social networks 通过数字社交网络的语言分析来分析名人
Q1 Mathematics Pub Date : 2021-08-26 DOI: 10.1186/s40649-021-00097-w
Moreno-Sandoval, Luis G., Pomares-Quimbaya, Alexandra, Alvarado-Valencia, Jorge A.
Digital social networks have become an essential source of information because celebrities use them to share their opinions, ideas, thoughts, and feelings. This makes digital social networks one of the preferred means for celebrities to promote themselves and attract new followers. This paper proposes a model of feature selection for the classification of celebrities profiles based on their use of a digital social network Twitter. The model includes the analysis of lexical, syntactic, symbolic, participation, and complementary information features of the posts of celebrities to estimate, based on these, their demographic and influence characteristics. The classification with these new features has an F1-score of 0.65 in Fame, 0.88 in Gender, 0.37 in Birth year, and 0.57 in Occupation. With these new features, the average accuracy improve up to 0.14 more. As a result, extracted features from linguistic cues improved the performance of predictive models of Fame and Gender and facilitate explanations of the model results. Particularly, the use of the third person singular was highly predictive in the model of Fame.
数字社交网络已经成为一个重要的信息来源,因为名人用它来分享他们的观点、想法、想法和感受。这使得数字社交网络成为名人宣传自己和吸引新粉丝的首选手段之一。本文提出了一种基于名人使用数字社交网络Twitter的特征选择模型。该模型包括对名人微博的词汇、句法、符号、参与和互补信息等特征进行分析,以此估算名人微博的人口学特征和影响力特征。具有这些新特征的分类在名气方面得分为0.65,性别方面得分为0.88,出生年份方面得分为0.37,职业方面得分为0.57。有了这些新功能,平均精度提高了0.14以上。结果表明,从语言线索中提取的特征提高了名声和性别预测模型的性能,并有助于对模型结果的解释。特别是,第三人称单数的使用在Fame模型中具有很高的预测性。
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引用次数: 3
Modelling community structure and temporal spreading on complex networks 复杂网络上群落结构和时间扩展的建模
Q1 Mathematics Pub Date : 2021-03-18 DOI: 10.1186/s40649-021-00094-z
Vesa Kuikka
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引用次数: 2
Utilizing the simple graph convolutional neural network as a model for simulating influence spread in networks 利用简单图卷积神经网络作为模型来模拟网络中的影响传播
Q1 Mathematics Pub Date : 2021-03-17 DOI: 10.1186/s40649-021-00095-y
Alexander V. Mantzaris, Douglas Chiodini, Kyle Ricketson
The ability for people and organizations to connect in the digital age has allowed the growth of networks that cover an increasing proportion of human interactions. The research community investigating networks asks a range of questions such as which participants are most central, and which community label to apply to each member. This paper deals with the question on how to label nodes based on the features (attributes) they contain, and then how to model the changes in the label assignments based on the influence they produce and receive in their networked neighborhood. The methodological approach applies the simple graph convolutional neural network in a novel setting. Primarily that it can be used not only for label classification, but also for modeling the spread of the influence of nodes in the neighborhoods based on the length of the walks considered. This is done by noticing a common feature in the formulations in methods that describe information diffusion which rely upon adjacency matrix powers and that of graph neural networks. Examples are provided to demonstrate the ability for this model to aggregate feature information from nodes based on a parameter regulating the range of node influence which can simulate a process of exchanges in a manner which bypasses computationally intensive stochastic simulations.
在数字时代,人们和组织的联系能力使得网络的增长覆盖了越来越多的人类互动。调查网络的研究社区提出了一系列问题,比如哪些参与者是最核心的,以及给每个成员贴上什么样的社区标签。本文研究了如何根据节点所包含的特征(属性)对节点进行标记,然后如何根据节点在其网络邻居中产生和接收的影响对标签分配的变化进行建模。方法方法将简单图卷积神经网络应用于一种新的设置。首先,它不仅可以用于标签分类,还可以基于所考虑的行走长度对邻域中节点影响的传播进行建模。这是通过注意描述依赖于邻接矩阵幂和图神经网络幂的信息扩散方法的公式中的一个共同特征来完成的。提供了示例来演示该模型基于调节节点影响范围的参数从节点聚合特征信息的能力,该参数可以以绕过计算密集型随机模拟的方式模拟交换过程。
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引用次数: 1
Modeling and analyzing users’ behavioral strategies with co-evolutionary process 基于协同进化过程的用户行为策略建模与分析
Q1 Mathematics Pub Date : 2021-03-10 DOI: 10.1186/s40649-021-00092-1
Yutaro Miura, Fujio Toriumi, Toshiharu Sugawara
Social networking services (SNSs) are constantly used by a large number of people with various motivations and intentions depending on their social relationships and purposes, and thus, resulting in diverse strategies of posting/consuming content on SNSs. Therefore, it is important to understand the differences of the individual strategies depending on their network locations and surroundings. For this purpose, by using a game-theoretical model of users called agents and proposing a co-evolutionary algorithm called multiple-world genetic algorithm to evolve diverse strategy for each user, we investigated the differences in individual strategies and compared the results in artificial networks and those of the Facebook ego network. From our experiments, we found that agents did not select the free rider strategy, which means that just reading the articles and comments posted by other users, in the Facebook network, although this strategy is usually cost-effective and usually appeared in the artificial networks. We also found that the agents who mainly comment on posted articles/comments and rarely post their own articles appear in the Facebook network but do not appear in the connecting nearest-neighbor networks, although we think that this kind of user actually exists in real-world SNSs. Our experimental simulation also revealed that the number of friends was a crucial factor to identify users’ strategies on SNSs through the analysis of the impact of the differences in the reward for a comment on various ego networks.
社交网络服务(Social networking services, sns)被大量的人不断使用,根据他们的社交关系和目的,他们有各种各样的动机和意图,从而导致在社交网络服务上发布/消费内容的策略多种多样。因此,了解不同网络位置和环境下个体策略的差异是很重要的。为此,我们采用了一种称为agent的用户博弈论模型,并提出了一种称为多世界遗传算法的协同进化算法,为每个用户进化出不同的策略,研究了个体策略的差异,并比较了人工网络和Facebook自我网络的结果。从我们的实验中,我们发现agent没有选择free rider策略,即在Facebook网络中只阅读其他用户发表的文章和评论,尽管这种策略通常是具有成本效益的,并且通常出现在人工网络中。我们还发现,在Facebook网络中出现了主要评论别人发表的文章/评论,很少发表自己文章的代理,但在连接的最近邻居网络中却没有出现,尽管我们认为这种用户在现实世界的sns中确实存在。我们的实验模拟还通过分析不同自我网络上评论奖励差异的影响,揭示了朋友数量是识别用户在社交网络上的策略的关键因素。
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引用次数: 4
Network analysis of internal migration in Croatia 克罗地亚国内移徙的网络分析
Q1 Mathematics Pub Date : 2021-03-04 DOI: 10.1186/s40649-021-00093-0
Dino Pitoski, Thomas J. Lampoltshammer, P. Parycek
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引用次数: 2
Influence maximization in social media networks concerning dynamic user behaviors via reinforcement learning 通过强化学习实现动态用户行为在社交媒体网络中的影响最大化
Q1 Mathematics Pub Date : 2021-02-22 DOI: 10.1186/s40649-021-00090-3
Mengnan Chen, Q. Zheng, V. Boginski, E. Pasiliao
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引用次数: 0
期刊
Computational Social Networks
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